I co-lead Arla's Digital Experience function at The Barn, building owned media into a strategic asset — not just a channel.
My team spans content, search/AI, and development, and we're building an ecosystem that compounds: better content, sharper data, stronger AI visibility, all reinforcing each other. Agentic AI, LLMs, and applied AI are now core to how we work and what we deliver.
20 years in digital transformation taught me that lasting advantage lives at the seam between business strategy and technical execution. Today that seam runs straight through AI — and I sit on it, translating what these technologies can do into what the business actually needs, while giving expert teams the clarity and tools to move fast.
Why borrowing the language of behavioural psychology makes AI harder to understand, and what we can do about it.
Read →I caught myself doing it again last Tuesday. A question landed in my inbox, the kind that needs an actual answer and not a reflex, and before I'd finished reading it my hand was already in a new ta...
Read →A few weeks ago on This Week in Tech, Stacey Higginbotham, policy fellow at Consumer Reports, was discussing the wave of mega-investments flooding the AI space. Google's forty billion into Anthropi...
Read →I was halfway through writing the next post in my AI data moat series when the verdict came in. A jury in Los Angeles found Meta and Google liable for the way they designed Instagram and YouTube. N...
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