I co-lead Arla's Digital Experience function at The Barn, building owned media into a strategic asset — not just a channel.

My team spans content, search/AI, and development, and we're building an ecosystem that compounds: better content, sharper data, stronger AI visibility, all reinforcing each other. Agentic AI, LLMs, and applied AI are now core to how we work and what we deliver.

20 years in digital transformation taught me that lasting advantage lives at the seam between business strategy and technical execution. Today that seam runs straight through AI — and I sit on it, translating what these technologies can do into what the business actually needs, while giving expert teams the clarity and tools to move fast.