Technical articles and insights on AI, owned media, and the martech ecosystem.
Why borrowing the language of behavioural psychology makes AI harder to understand, and what we can do about it.
I caught myself doing it again last Tuesday. A question landed in my inbox, the kind that needs an actual answer and not a reflex, and before I'd finished reading it my hand was already in a new ta...
A few weeks ago on This Week in Tech, Stacey Higginbotham, policy fellow at Consumer Reports, was discussing the wave of mega-investments flooding the AI space. Google's forty billion into Anthropi...
I was halfway through writing the next post in my AI data moat series when the verdict came in. A jury in Los Angeles found Meta and Google liable for the way they designed Instagram and YouTube. N...
I was reading about the EU AI Act a few weeks ago. Specifically, the part where the compliance deadline for high-risk AI systems, originally set for 2026, got pushed to late 2027 or 2028. The reaso...
I tested an AI agent last month that booked a hotel for me. I gave it dates, a city, and a budget. It came back with three options, explained the trade-offs, and asked me to confirm. The whole thin...
I spent an afternoon last month exporting my conversation history from one AI platform and trying to load it into another. The export worked. It gave me a JSON file with thousands of messages. The ...
A colleague asked me last week whether he should consolidate all his AI usage onto one platform or keep splitting it across three. My immediate reaction was: consolidate, obviously. One platform wi...
Last week I wrote about the data moat that AI platforms are building around their users. Every conversation deepens your context inside a single platform, and that context gets harder to walk away ...
Something shifted for me about six months ago. I had been using the same AI assistant daily for strategy work, automation specs, debugging, team planning. And one afternoon I opened a competitor's ...
I noticed something about myself a few weeks ago. I was mid-conversation with an AI assistant, deep into a workflow I have refined over months, and I caught myself thinking: I could never switch aw...
Something shifted for me about six months ago. I was watching one of my team's analysts spend the better part of a week pulling performance data, formatting slides, and writing commentary that — fr...
For the past two decades, owned media strategy has rested on two pillars: content and search. Create good content, make sure Google can find it. That formula built careers — mine included.
Every month, our performance team produces a set of reports that track how key brands are performing across digital channels. It's important work. It informs decisions. And until recently, it was...
I have a confession: I've been building websites for twenty years, and this blog is the most fun I've had in a long time. Not because it's complex — it's the opposite. It's a handful of HTML files,...
We just renamed the team, I am a part of.. We went from "Tech, Owned & Data" to "Digital Experience." On paper, it's just words. In practice, it changed nearly everything about how we operate, what...
A few months ago, our SEO team flagged something strange: Dutch users searching for a well-known butter brand were landing on English-language pages. Not occasionally — consistently. The hreflang i...